Statement of Intent
I am making a music video for the song ‘Watercolour’ by Pendulum. Within my music video I plan to use media language to convey a dance video, which will contain a clear representation of a warzone/battlefield and the horrors that it entails. I will be focusing on the problem of post-traumatic stress disorder (PTSD), which is a well-known problem especially to those who have been in active combat. This will be used to appeal to a target audience of culturally and socially aware, 16-25 class AB demographic to hopefully reflect the huge and extensive problem of PTSD within operational theatres around the world. It will also hopefully conform to the industry context desired by Universal Music, music that shows professionalism and innovation and therefore promotes both the song and the topic of the song being PTSD. To achieve this I will use a mise en scene of a warzone to reflect and hopefully convey the vast problem of PTSD on soldiers to the target audience. I will be dressed in comb...